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Nike also featured some of the participants in ads featured on Twitter. With these ads Nike quite literally puts these people on pedestals, raising the question, why should pedestals and trophies be reserved for those with an audience? The campaign illustrates the idea that there is no need to be the best in the world […]

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A national search attracting many high caliber applicants, we selected Bob Clifford as our new Athletic Director. Bob has deep experience in athletic management and leadership and he along with other athletic administrators and coaches, will improve our outcomes including enhanced graduation rates among athletes, significantly improved fundraising outcomes, and more RMAC victories. HU Athletics […]

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The main factor was fracking technology, which has absolutely nothing to do with green energy policy.Darwall castigates German Chancellor Angela Merkel, who, as a scientist, must be well aware of the inevitable unreliability of wind and solar. Yet she has increasingly made policy via opinion poll, thus denting German competitiveness.Sweden is important for more than […]

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Cardinal Health is an essential link in the health care supply chain, providing pharmaceuticals and medical products and services to more than 100,000 locations each day and is also the industry leading direct to home medical supplies distributor. The company is a leading manufacturer of medical and surgical products, including gloves, surgical apparel and fluid […]

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Thanks largely to millennials this is no longer enough. Marketers need to re examine their value proposition and ask themselves if their brand’s “values” are clearly articulated and if their actions, marketing and every touchpoint with a consumer and customer backs this up. It goes beyond satisfying rational and emotional needs but adding the third […]