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In addition, some leading manufacturers of smart shoe such as Nike, Salted Venture, Stridalyzer, and Under Armour are located in . Many manufacturers are focusing towards the product innovation which helps to grow smart shoe market at fast pace. For instance, in July 2017, Salted Venture declared the launch of IOFIT, a combination of coaching […]

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The method demonstrates how people view those attributes that make a brand more authentic than attributes that have a less central position in their cognitive causal map. These central attributes may be identified as unique for a specific brand. Van Rekom et al., 2009; van Rekom et al., 2006; Ahn, 1998). The University of Houston […]

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The ability to analyze an image or text combination is crucial in an economy that depends on the effectiveness of advertising and marketing campaigns. These campaigns can deliver different messages to a given audience depending on how it is interpreted. In all of my future business endeavors, it will be important for me offer rhetorical […]